The Effects of Social Media

Through reading the article by Andreas M. Kaplan & Michael Haenlein, Users of the world, unite! The challenges and opportunities of Social Media it reinstates the significant growth of social media and the effective it has on not just organizations but on peoples everyday lives. Our society today has become so dependent on the Internet and its applications that we do not realize the extreme advances that have taken place over the years. We have just continually adapted to the changes because they seem to make our life easier and more organized. This is always a topic that interests me because I continually think about the future and wonder what’s next. For I am not much of an innovator myself I have difficulty seeing things evolving more then they already have but I know that someone somewhere has a vision and a plan and truthfully that can be unsettling.

Social media has taken the world by storm and has been able to be implemented in all different aspects of our lives.  It is a tool “that makes those connections more interesting, more varied, or more frequent, it as a good potential for adoption” (Li & Bernoff, 2011, p.36).  Currently at work we find it extremely useful when hiring. It allows a more efficient way to attract talent and scan through large amounts of resumes in a short amount of time. We post on social media sites such as Linkedin and Twitter when we are looking to fill a position and are able to receive applications from all over the province. Although this is the way industry has gone I still struggle with the limited personalization of it all. Considering my age my resistance may seem odd towards the automated online systems and effortless applications but I feel that more and more the creations of networks and personal connections are leaving society. I still feel more confident in applying for a job if I can drop off my resume face to face with a manager or employee and make a professional impression. The system themselves also can have many glitches and applying for jobs can be lengthy and frustrating online. While attending job fairs and asking about potential jobs they direct us to keep an eye on their website and create a profile. Soon networking events such as these job fairs are going to start to deteriorate because of the utilization of Internet applications and social media advertising.

When looking at society as a whole it grows frustrating for people of all ages are continually stuck on their devices. It is difficult to make it through a supper with a group of friends without someone being on their phone and not interacting with the people around them. People don’t know how to not be connected anymore. The virtual game worlds that have been created now allow people to recreate themselves in being whom ever they want online. They can live viciously through these webpages and even make money off them. This is causing people to completely become unglued from society and lose their ability to interact in a normal social setting. This is not the only issue though; kids are now glued to their social media and lose the essence of just being young. Kids having access to these sites such as Instagram are causing them to have misconceptions about their appearance, hobbies and life in general.  The authors were spot on when they stated, “Obviously, Mobile Social Media does not come without a price. Some would argue that while it enables the detailed following of friends half-way across the world, it can foster a society where we don’t know the names of our own next-door neighbours” (Kaplan & Haenlein, 2010). Even as an adult I have found that these social media pages have influenced me in ways I never could have imagine and I can relate to what the authors are saying.  I do not go anywhere without my phone, and when alone in public it is highly unlikely for me to not be on my mobile device.  Like so many others it is in my comfort zone, no awkward conversations have to be had and you can zone out the world around you. When you think about it it is very sad, there are many missed opportunities and conversations thanks to hand held technology.

The article had predicted the future of social media quite well and I have no doubt that it continues to grow just as rapidly in the future. The Internet has definitely made lives easier and the pros in organizations and ones personal life can be seen to out weigh the cons. Organizations and individuals no longer have the ability to hide their misdoings for the amount of users online allows information to go viral in a matter of seconds. It has made organizations more cautious, and given individuals the ability to have a voice. In the future I do feel that I will learn to utilize the Internet and its applications to a greater extend and start to see more benefits coming from it professionally. The way I see it is this is the way society is moving and you either jump on the train and learn to utilize and appreciate the innovations or you get left in the dust ultimately failing trying to keep the face to face interactions a priority. Although it may prove to be difficult in the future I will strive to keep my connections with friends and family as personal and meaningful as possible because that is one thing I do have the ability to control, for now..


Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons , 53.

Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusettes: Harvard Business Review Press.


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